Informational social influence is based on the psychological need to be right.
In case that we need to make a decision and we are either uncertain or pressed
for time, we look at others for inspiration. We expect that if everyone in a
group agrees with certain values, beliefs, or behaviour, the chances that
everyone in the group is wrong, are very little. Also if we are confronted with
an expert, we tend to trust in his or her expertise. By conforming with others,
we act more efficient and accurate.
In case that we need to make a decision and we are either uncertain or pressed
for time, we look at others for inspiration. We expect that if everyone in a
group agrees with certain values, beliefs, or behaviour, the chances that
everyone in the group is wrong, are very little. Also if we are confronted with
an expert, we tend to trust in his or her expertise. By conforming with others,
we act more efficient and accurate.
notes.docx | |
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