Normative social influence is based on the psychological need to belong.
Individuals conform with values, beliefs, and behavior of other individuals and
groups in order be accepted and liked. By conforming with others, we make sure
to gain approval or avoid disapproval within a group. We conform with what we
think others expect from us. These expectations are subjective and can be both
real and imagined.
Individuals conform with values, beliefs, and behavior of other individuals and
groups in order be accepted and liked. By conforming with others, we make sure
to gain approval or avoid disapproval within a group. We conform with what we
think others expect from us. These expectations are subjective and can be both
real and imagined.
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